Business owners, wealthy family dynasties, business schools, organizations and governments reached out to Martin to tap into his knowledge, insights and recommendations about expansion strategy and branding. Before he knew it, he gave the main keynote speech at a conference in Seoul where the President of South Korea attended along with people in the audience.
So what is it that Martin is capable of? It involves a number of parameters that are rarely put into use because of the usual short-term, one-sided focus on increased volume.
This is where Martin challenges his clients. He challenges his clients to think about what they deeply believe they are best at, what values they stand for and what they actually provide to their customers — and more broadly what they provide to the world around them. But it is not a position that comes easily.
It requires full attention and hard work over a long time period of time and attention to every detail. If your company would close down tomorrow, what would happen then? Would the world be any different?
Most children and parents would be sad if LEGO closed tomorrow! If that is the case, a company and a brand have all the opportunities at its disposal. Unfortunately, there are many companies that never really reached the goal of their purpose.
He stubbornly insists that the ultimate goal has to be the best. Otherwise he refuses to accept the answer! This approach has a clear international, tough appeal to global businesses — something which is not often the case in Denmark.
It also becomes clear that Martin enjoys motivating and inspiring others to bring out the best in them. But not as a traditional coach, more like a top manager of an elite sport.
As a close ally, a business coach, which is a well-known concept in global business where being a top-level decision-maker, is very demanding and often a lonely journey. This is where Martin Roll enters and becomes a close ally of his clients, and becomes one of their closest confidants.
At the same time he is one of their harshest critics — with a constructive approach to the role of a business coach. He uses his skills to help others to develop their untapped potential. During his childhood, he was preoccupied with playing school theater and to be a communicator, but today he no longer has the need to be in the limelight and to take credit for the results. Martin orchestrates in the background the handling of large complex problems and becomes a very trusted sparring partner for global decision makers.
He serves the role of the director — and sometimes also the producer. In his youth he devoted himself to his great passion for photography — he even lived off it for some years. Instinctively, he has always seen things that are about to happen, he says — and a good photographer presses the shutter a split second before!
Daring to be different, he says. The moment the power levers are pushed forward in the cockpit, the aircraft is in take-off mode. Pilots know that. Bringing the plane through these critical phases until it reaches a safe flying altitude and later full cruising altitude, requires high professionalism and lots of power — the same goes for entrepreneurs and business owners who try to lift their brand.
They have to understand that they must make a choice — will they take off: Yes or no? Often it is a long haul, even before you are ready to touch the levers. Everything must be in place. The patience for this is not always in place in a country like Denmark. We like solutions to be ready for anything in half the time. But in Asia, they need to see that you have a long term perspective. Execution and efficiency do not always go hand in hand.
The linear development that we cherish in the West will not work in Asia. You cannot enforce unnecessarily in Asia. This means that a Dane will have to slow down a bit, and wait. When the relationship is developed, the reward will follow — for nowhere else in the world can things move as fast as in Asia.
The products are well designed, can only be purchased online, and Xiaomi do not do marketing in the traditional way. It is the linear curve vs. We must be careful in the West to underestimate the latter — because time is money. The example above from aviation was not picked out of the blue.
From his base in Singapore, Martin flies annually over , miles — preferably with the top of the class company Singapore Airlines. He has a PPS Club Membership highest membership for a narrow circle of high-flyers with a permanent seating at the front of the plane by the window. Martin Roll, who has since helped companies in both Asia and countless other places globally to reach new heights, is by far the closest we get to a genuine Danish superstar in the business guru segment.
His success is impressive. However, with an overall increase in disposable income and the resulting expansion of the middle-class worldwide, many emerging economies have shown rapid growth in recent years, especially in tourism markets in Asia, Central and Eastern Europe, the Middle East, Africa and Latin America.
Africa has also seen an increase, albeit small, in the number of outbound tourists over the past two decades. Table 3 International tourist arrivals by region of origin. When looking in detail at the individual source markets, China, the United States and the United Kingdom led in outbound tourism numbers within their respective regions in , mainly due to their favourable exchange rates and strong economies.
China has been dominating global outbound travel for the past decade, especially after achieving double-digit growth in tourism expenditures every year since The total number of outbound travellers from China rose by 11 million from to reach million in Chinese outbound tourism focuses mainly on regional destinations such as Japan and Thailand but also many Chinese travellers are visiting the United States and Europe. The United Kingdom UK , the fourth largest source market, led growth in outbound demand in Europe with the support of a strong British pound against the euro.
In comparison to , outbound tourists from the UK were up by 5 million, totalling 64 million in Weaker currencies adversely affected the contribution of other source markets such as Germany and France. Russian Federation, Republic of Korea, Canada, Italy and Australia retained their place in the list of top 10 source markets. As previously discussed see Section 2 , forecasts of international tourist arrivals predict an average of 3.
In absolute numbers, international tourist arrivals are expected to increase by almost 43 million a year on average between and compared with an increase of 28 million a year during the period from to At this rate, international tourist arrivals worldwide are expected to reach 1.
From a regional perspective, Asia and the Pacific is expected to witness the strongest growth in tourist arrivals, where the forecast suggests an increase by million over the — period to reach million in with a growth of 4. Tourist arrivals are also expected to double in the Middle East from 61 million to million and Africa from 50 million to million in the period from to In contrast, projections suggest that growth in Europe from million to million and the Americas from million to million will be slower compared with the projections for other regions.
The existing data and forecasts suggest a clear increase in the number of travellers in the coming decades as well as significant overall growth in the tourism sector worldwide. While the information presented in this review has focussed on global travel trends and international tourist flows, it is important to note that domestic tourism is also expected to expand continuously, opening up more destinations and source markets in the future. In addition, the data underscore how the rapid expansion of the sector is increasingly being driven by growth of the tourism markets in emerging economies, as well as an increase in the number of first-time travellers.
These factors have largely been enabled by a combination of reduced barriers to tourism and significant increases in disposable income. The outlook for the sector poses opportunities while raising distinct challenges, in particular regarding sustainability, and highlights the need for proper planning and management in tourism.
These trends provide valuable insight that should be taken into account when developing strategies and actions to address travel-related health issues such as accidents, food safety and diseases, and to ensure that tourism growth is inclusive, sustainable and resilient for both the host communities and the travellers. World Tourism Organization. Madrid ; Google Scholar. Google Preview. United Nations General Assembly.
New York ; United Nations. Sendai Framework for Disaster Risk Reduction International Recommendations for Tourism Statistics Madrid ; a. Madrid ; b. Global Journey gives you the opportunity to travel by train departing from cities that have a good connection with one or more airports. Global Journey offers you Flight Packages with flights departing from all over the world. Fly together with the People of Tomorrow to unite at Tomorrowland. Global Journey Hotel Packages are especially for people who arrive by own means and want to enjoy the unity of the People of Tomorrow.
Travel by bus from one of the departing cities where a dedicated Global Journey host welcomes you and guides you to the gates of Tomorrowland. The ultimate way to experience Tomorrowland with a group of friends. Extend your Tomorrowland experience and travel through Europe.
0コメント